"Brand New Look" is my exhibition project from my senior year at the University of Mary Hardin-Baylor. The focus is on brand identity and how design elements like color palette and typography can appeal to various audiences. For this show, I created two original brands and enhanced an existing one. I chose this approach to demonstrate that I can not only develop my own concepts but also build upon others' ideas. Along with the logo, each brand includes three mockups to enhance the brand's realism in the potential market.
